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Addiction by design: machine gambling in Las Vegas /

by Schüll, Natasha Dow.
Publisher: Princeton, New Jersey : Princeton University Press, 2012Description: xi, 442 p. : ill. ; 25 cm.ISBN: 9780691127552.Subject(s): Casinos | Addiction | Poker machines | Gambling | Gambling equipment and supplies | Las Vegas, NV | Nevada
Contents:
intro. Mapping the Machine Zone -- pt.1. Design -- pt. 2. Feedback -- pt. 3. Addiction -- pt. 4. Adjustment -- concl. Raising the Stakes -- Notes -- References -- Index
Summary: Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schüll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schüll describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two.
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Item type Current location Collection Call number Status Date due
Book Problem Gambling Foundation, New Zealand
HV6721.L3S38 2012 Checked out 12/07/2016
Book Problem Gambling Foundation, New Zealand
HV6721.L3S38 2012 Available
Book Problem Gambling Foundation, New Zealand
Non Fiction HV6721.L3S38 2012 Available
Book Problem Gambling Foundation, New Zealand
Non Fiction HV6721.L3S38 2012 Checked out 11/25/2016
Book Problem Gambling Foundation, New Zealand
GENERAL Checked out 11/25/2016
Book Problem Gambling Foundation, New Zealand
GENERAL Checked out 06/09/2015
Book Problem Gambling Foundation, New Zealand
Item lost
Book Problem Gambling Foundation, New Zealand
GENERAL Checked out 06/09/2015

Includes references and index.

intro. Mapping the Machine Zone -- pt.1. Design -- pt. 2. Feedback -- pt. 3. Addiction -- pt. 4. Adjustment -- concl. Raising the Stakes -- Notes -- References -- Index

Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schüll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schüll describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two.

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